Empower Your Leadership Journey

I’m Beth Reed-Richardson, and I help organizations solve two of today’s biggest challenges:

✔️ Building stronger, more effective teams

✔️ Building outdoor spaces that strengthen communities

With nearly 30 years in multi-unit management and strategic leadership, I’ve lived the pressures leaders face. I’ve built teams across retail, service, and corporate environments — and now I partner with organizations to develop leaders who communicate better, collaborate better, and perform better.

As a Maxwell Leadership Certified Coach and Human Behavior Consultant, I train teams and leaders to reduce turnover, eliminate communication breakdowns, and create cultures where people feel valued and motivated.

But leadership doesn’t only happen in boardrooms. It happens in communities, too.

That’s why my husband and I founded Backwoods Trail Company — designing and building natural-surface trail systems that help cities, parks, landowners, and organizations strengthen community health, tourism, and quality of life.

Today, my work supports organizations in two powerful ways:

🔥 1. Leadership & Team Development (AskCoachBeth)

I partner with HR leaders, executives, and business owners who want to:

• Improve communication across teams
• Strengthen collaboration and trust
• Reduce frustration, turnover, and workplace tension
• Develop leaders who inspire instead of manage
• Create high-performing teams that deliver results
• Build a culture people are proud to be part of

My programs are practical, engaging, and built around real leadership tools — not theory.

Organizations work with me because the transformation is immediate and measurable.

🌿 2. Soft-Surface Trail Building & Outdoor Recreation Development (Backwoods Trail Company)

Communities grow stronger when people have access to nature. Trails improve:

• Community health & wellness
• Employee well-being & engagement
• Tourism & economic development
• Land value & recreation access
• Outdoor experiences for families & visitors
• Corporate culture and employee connection

We partner with:

• Cities & municipalities

• Parks & recreation departments

• Tourism agencies

• Corporate campuses

• Private landowners

• Developers & community planners

Our work includes:

✔️ Natural-surface multi-use trail design

✔️ Mountain biking, hiking & walking trails

✔️ Sustainable construction & planning

✔️ Conceptual plans & community trail strategy

✔️ Adaptive-friendly trail solutions

Whether it’s a 2-mile+ trail loop for a city park or a corporate wellness trail for employees, we create outdoor spaces that bring people together.

🌟 Why Organizations Choose to Work With Me

Because I understand leadership, culture, people, and community development — not just from books, but from decades of real experience.

I know what it’s like to lead large teams, manage multiple locations, grow businesses, and navigate organizational change. I also know the value of outdoor spaces because I’ve seen firsthand how trails transform communities, boost tourism, and elevate quality of life.

My mission is simple:

To help organizations build stronger leaders, stronger teams, and stronger communities — from the inside out.

👉 Let’s Work Together

If you’re looking to:

• Strengthen your team…

• Develop your leaders…

• Improve communication…

• Build a trail system that elevates your community…

I’d love to support your goals.

📨 beth@askcoachbeth.com

🌐 AskCoachBeth.com

🌐 BackwoodsTrailCompany.com

Stronger leaders. Stronger teams. Stronger communities.

That’s the work we do — together.